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Online Advertising Zombie Star Wars Style

I would like to introduce our new feature to SixCrayons ‘MuseFeed’. MuseFeed is a place where you the Internet peoples can come and write about what you think are some of the best ideas on the web. Be it a great piece of advertising a website layout or even if you are a company has a great idea, you can get feedback for it here.

I thought I would start of with this clever piece of online viral advertising by Joe Schreiber who’s new book puts Star Wars Death Troopers surviving against our old favourite the zombie. When a prison ship (The Purge) docks with Star Destroyer (Vector) they find the crew of the Star Destroyer dead and without knowing whats happened they find them selves in a huge zombie Storm Trooper mess.

Mr Schreiber has used the online Star Wars fan base to create him mini fan-made Death Trooper trailers to promote his book. Mixing zombies with Star Wars is clever enough I thought but then allowing it’s fans free reign on it’s trailer was even better. With the 5 chosen videos online they set up a pole where you were allowed to vote for your favourite.

The verdict was anonymous and the final trailer I have posted below – Check it out.

Not only did they involve the huge Star Wars fan base they also created a fictional Twitter feed of a Storm Trooper that was based upon the Star Destroyer Vector. This has inspired me to do a similar thing in the future on an upcoming animation project really great stuff. Here is the troopers Twitter feed for your reading pleasure.

http://twitter.com/TK329

twitter-stormtrooper

Letters that were found on the ships were posted up on fan sites and forum boards. You can read a couple of them here on the official Death Trooper book website > deathtroopers.com

As I loved the book so much I thought I would also post up some of the official artwork illustrated by TheUnknownStranger.

Star_wars_Death_Troopers_by_TheUnknownStranger

Star_wars_Death_trooper_by_TheUnknownStranger

This post was written by

Harry

Harry is the designer for sixcrayons and fubra. He likes to write, speak and share his knowledge about web design whenever he can. When not designing websites he spends time surfing or thinking about The Next Big Thing. You can find him at his home fordoing and on twitter.com/harryford .

1 comment

  1. Reply
    Rob says:

    This is the best idea yet, finally…If they made this into a movie, it would be the first rated R star wars movie!!! I would love to see this as a movie or mini series or something…Damn!!!

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