I ask myself this question all the time lately, as I now run a few blogs. I got back to work today after my Christmas and New Year break, opened my RSS reader and found that some design sites had written up to 30 blogs! I mean doesn’t anybody have a break over the holidays? I personally enjoy more or less totally stopping and spending time with my family and friends.
At one point I was going to prepare SixCrayons a post to release over my break then decided against it. It’s not that I don’t enjoy writing blogs and tutorials but because I feel I have worked hard this year and I do now need a few weeks of doing absolutely nothing on my computer.
I needed to concentrate on having fun and seeing friends. It also gave me a chance to focus on my other hobbies, such as photography.
How are any smaller design blogs supposed to compete with this manufactured never ceasing churn of posting? Well I don’t think we are meant to. I found myself reading the few posts Web Designer Wall and other smaller blogs had written rather than the 30 odd posts Psdtuts had produced as they were of a better quality.
If I have seen ‘The top twenty Photoshop/Illustrator/Website tutorial blogs of 2009′ once, I have seen them a hundred times. There is only so many times I can see the same sites listed for being awesome before I grow tired of seeing them. I suppose what I am trying to get across is I think we need to be blog “less” for the sake of it and blog more consistent original blogs.
For example let’s please have less inspirational giving posts. Let people find inspiration for themselves. That after all is where creativity, originality and real talent comes from. By all means give lists and ways of finding inspiration but photograph after photograph of surreal landscaping and architecture is a bit uninspiring after a while.
I cannot think of one single original work of art that is not derived from earlier sources and is completely unique. We all need inspiration but maybe we need to stop over posting it. Other peoples ideas should be taken and used. Everyone will use them differently and therein lies the artistic genius.
So how often should we really blog then?
As long as you are original with your posting and not repetitive then I think you may post as much as you want. As long as 80% of your posts are not lists of other peoples design posts and icons. By all means Tweet and promote each others work but list after list is becoming daft.
As “bloggers” we are not all at the same scale of PSDtuts and other large sites who are able to pay designers $300 a post for their sites. This is where our challenge lies. We have to produce better quality articles than these sites. I have spoken to many people running successful design sites and they all say the same thing; Once you have a few well written, challenging articles, success and popularity will eventually follow.
So…. for us small time bloggers it is all about the quality not quantity.